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Live like James Bond at Melbourne's most sophisticated new address

People & Companies / Latest News

Australia / Melbourne

Jul 09 2018

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Prominent developer Growland is bringing cutting-edge technology and new levels of sophistication to Melbourne with its decadent new residential building on St Kilda Road, Neue Grand, where residents can live like James Bond with advanced new residential technology.

The ground-breaking development will target Melbourne’s elite buyers with the inclusion of Australia’s first ‘sky garage’, where residents will showcase their luxury vehicles in a glass display port that sits adjacent to the main living area.

The 20-storey building with 19 residential levels is designed by award-winning architecture firm Rothelowman and will feature just one apartment per level with a sprawling 350sqm floor plan. With an average price of $6 million, each full-floor apartment will offer a minimum of three bedrooms.

As if living in a futuristic movie, residents will drive their vehicle into the German engineered automated parking system from the ground floor, where license plate recognition allows for seamless secure entry.

Once exiting the vehicle, residents will scan a pass to their own lift, where one of two sides will be assigned to the individual. Protecting their privacy, the lift takes the resident to their own apartment without revealing the dwelling’s floor number.

If there should ever be more than one resident requiring a lift, the other side will be assigned to them, assuring a private journey.

Meanwhile, the high-speed German engineered automated parking system will automatically send the resident’s vehicle skywards and park it in a private double-space display port in the apartment.

This grand garage will allow car owners to display two of their most prized vehicles and appreciate them daily.

For convenience, a basement parking space offers a place for residents’ ‘everyday’ car.

The suave new technology and services won’t end there – residents are greeted by concierge in the regal entrance, and once at their level will access their apartments via ultra-modern fingerprint recognition software. Inside the residences, blinds and lights will be controlled through high-tech home automation.

Rothelowman will work with buyers to ensure each apartment is carefully considered and tailored to suit their unique requirements. The prized penthouse apartment will enjoy exclusive access to a private rooftop and garden offering stunning city and bay views, with the opportunity to combine the top two floors for a palatial double-story residence with a striking internal staircase.

Founding principal of Rothelowman Shane Rothe said Neue Grand is speaking to a market that is yet to be satisfied – discerning downsizers looking for new residences that retain the design opulence and scale of their former homes.

“ These homes will appeal to purchasers wanting premium quality and exclusivity,” said Rothe.

“ The ability to showcase premium cars is a rare opportunity in Australia. These apartments will also tap into a new middle-aged professional market made up of people who are downsizing earlier for the convenience of lifestyle. Easy access to the gym, storage within the residences for golf clubs, and the selectivity of only one apartment per floor will appeal to their mindset alongside the chance to exhibit their high-end vehicles.

“ Growland is an innovative developer who consistently pushes the envelope to create unique product in the built environment.”

Growland CEO Ronald Chan says Neue Grand and its rare feat of specialised engineering is reflective of the company’s commitment to innovation and exceeding expectations.

“ As developers, we are always looking at how we can improve and expand our way of thinking,” said Chan.

“ We want to create projects that set a benchmark and continue to surpass the realm of possibility; our aim is always to challenge the status quo and to approach new ideas with enthusiasm rather than with caution.

“ Growland is proud to be the first developer to bring this grand garage technology to Australia, particularly in Melbourne where there is significant demand from buyers at the prestige end of the market.

“ Neue Grand will appeal to buyers that are typically hard to impress; they want to see something they have never seen before and they will spare no expense for the sake of quality design and avant-garde opulence.”

Neue Grand complements Growland’s portfolio of projects in Footscray and Melbourne’s western corridor, which provide considered homes and residences for first-and-second home buyers.
Growland chairman and founder Bruce Chan says this diversification is key to Growland’s aggressive expansion in the market.

“ Diversification is an essential element of our business growth strategy.

“ While we have spent the past year developing community-focused projects that provide an affordable entry point into the market, we are excited to launch something at the other end of the spectrum.

“ This project is elite in every way; from the exclusive full-floor apartments to the oversized layout and of course the sky garage, it is truly the only project in Australia that will offer all the benefits of a luxury home with the convenience and amenity of a penthouse apartment.

“ I am incredibly proud of the team for their hard work in making record time to bring this concept to market.”

Growland’s pipeline currently sits at $2 billion across Victoria, with a $600 million mixed-use project in Footscray and two land projects in Fraser Rise and Tarneit nearing launch.

Plans for the sky garage are awaiting final approval.

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