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Gen Z attracted to social bricks-and-mortar shops

The Property Addict / Architecture & Design

Australia

Apr 05 2017

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Carolyn Cummins, The Sydney Morning Herald

Offering the on-trend clothes with an internet option to collect and providing a social meeting place, will always entice the Gen Z spenders into a physical shop, according to AMP Capital's 2017 Recommended Retail Practice report.

The increase in men shopping, that was borne out in last year's report, particularly the rise in "manscaping" with hipster barbers and grooming retailers, has continued, but the age of the male shoppers has lowered, with 46 per cent of male "Future Shoppers" saying they are more interested in staying ahead of popular trends than 36 per cent of their female counterparts.

Go to The Sydney Morning Herald and read the full story.

SOURCE: The Sydney Morning Herald

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