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The Power of Place

The Property Addict / Architecture & Design

Oct 31 2016

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Andrew Hoyne's new book, The Place Economy, examines how to create better places for a better future. The Place Economy , a new book by Hoyne Design principal, Andrew Hoyne is a momentous, provoking and beautiful resource book that argues investment in better placemaking can lead to greater profits for developers and investors and result in economies that perform better and communities that are happier and healthier. Born from Andrew's belief we need to invest money, intelligence, imagination, craftsmanship and emotion into our cities and suburbs to maintain Australia's renowned quality of life, the book brings together leading thinkers  in architecture, urban planning, property development, emotional and physical health, sustainability, philosophy and more via original essays, interviews, articles, case studies, illustrations and photography. Through insights, case studies and research from throughout the world, The Place Economy aims to demonstrate how best practice placemaking around the globe can boost better, healthier living standards as well as bottom lines. "More and more we can demonstrate a categorical link between better placemaking (planning, architecture, materials, green space, amenities, cultural connections) and significantly higher profits," Andrew writes. "By profits I mean the returns that developers and investors can enjoy, as well as the coinciding upswing in economic performance and community wellbeing." Andrew is the Creative Director and Principal of Australian brand consultants, Hoyne. Since establishing the firm in 1991 with the ambition of developing inventive and meaningful brand and marketing ideas, he has spent several decades perfecting his vision. In 1996 he won the Victorian Young Achievers Award and three years later was awarded an honorary life membership from the Melbourne Advertising and Design Club. His design work is also exhibited in the San Francisco Museum of Modern Art. Hoyne's work has been recognised with over 300 local and international awards. This includes being named the most effective agency in Australia for six years running by the Australian Graphic Design Association and multiple Urban Development Institute of Australia Awards for Excellence in Project Marketing. Andrew has been working in and around the property sector for 25 years helping international and regional developers create recognisable landmarks across the Eastern Seaboard, from residential towers to new mixed use masterplanned communities. He is also the author of numerous books exploring suburbs and destinations across Sydney and Melbourne. During this time, Andrew has developed a profound belief in the power of place and believes Australia is at a crossroads. "We need to put serious thought into the work we do today if we're to continue to enjoy the famous Australian quality of life tomorrow," he says. It's this belief that has brought The Place Economy to life. Importantly, The Place Economy is not just a Hoyne project, it's a community project. A huge range of acclaimed local and international contributors have added their voice to it including (but not limited to): Sacha Coles (Aspect Studios), Michelle Weiss (Sydney Harbour Foreshore Authority), Adrian McGregor (McGregor Coxall), Dr Stanley Quek (Frasers Property), Mike Day (RobertsDay), Philip Vivian (Bates Smart), Berry Liberman (Small Giants), Tim Campbell (Lendlease), David Allt-Graham (MAB), Marcus Westbury (Renew), Clover Moore, Sue  Thompson (UNSW), Eamon Waterford (Committee for Sydney), Bruce Mills (Parramatta City Council), Professor Shirley Alexander (UTS), Professor Roy Green (UTS), Yvonne Lynch (City of Melbourne), Ian Dryden (City of Melbourne), Dr Kate White (Heart Foundation), Professor Billie Giles-Corti (University of Melbourne), Professor Edward Blakely (University of Sydney, Bob Perry (Scott Carver), Professor Adrian Franklin (University of Tasmania), Stephen Crafti, John Suckling (Re:START), Dr Kee Yeon Hwang (Hongik University), Winy Maas (MVRDV), Richard Hassel (WOHA Architects) and Ed Uhlir (Chicago Millennium Prak Foundation). [gallery ids="4339,4340,4341,4342,4343,4344,4345,4346,4347,4348,4349"]

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